Comments on: A Great Product Deserves a Back-End Complement http://blog.lyndaresnick.com/2009/03/a-great-product-deserves-a-back-end-complement/ Fri, 30 Jul 2010 12:31:25 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Laura Roeder http://blog.lyndaresnick.com/2009/03/a-great-product-deserves-a-back-end-complement/comment-page-1/#comment-139 Laura Roeder Mon, 13 Apr 2009 00:03:01 +0000 http://blog.lyndaresnick.com/?p=161#comment-139 I see some big improvements that could be made to her site as well. First of all it's designed in the style of a blog, not an e-commerce site which is immediately confusing to me. My first impression is that I'm looking at a blog about a hobby, not a professional business. Also she needs to think about where she wants the consumer's eye to go and what course of action to lead them into. One of the most prominent graphics is the dirty shirt blog graphic on the left side. She should be leading people into sales, not distracting them into checking out other blogs. The navigation is confusing as well - why are "account settings" and "register" so prominent when they take you to a page that is meaningless to the consumer? Register for what? I see some big improvements that could be made to her site as well. First of all it’s designed in the style of a blog, not an e-commerce site which is immediately confusing to me. My first impression is that I’m looking at a blog about a hobby, not a professional business.

Also she needs to think about where she wants the consumer’s eye to go and what course of action to lead them into. One of the most prominent graphics is the dirty shirt blog graphic on the left side. She should be leading people into sales, not distracting them into checking out other blogs.

The navigation is confusing as well – why are “account settings” and “register” so prominent when they take you to a page that is meaningless to the consumer? Register for what?

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