In this week’s Ask Lynda, a successful non-profit wonders about its future as the economy falters. Lynda’s advice? Don’t make website visitors work to make a donation, reorganize your boards so that people receive recognition but also contribute to their full potential, and, above all, tap into the sources already at your disposal: your current donors.

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As part of her mission to save small businesses, Lynda Resnick, author of the national best-seller Rubies in the Orchard, fields questions from entrepreneurs and non-profits and shares her business and marketing know-how.

In the first of her new series of Ask Lynda columns, Resnick responds to a letter from Ellen Parcell, who runs the non-profit Heart to Heart, a non-profit organization that supports homeless and abused women and children. (more…)