Dear Lynda,

A close friend recently suggested I read Rubies in the Orchard to supplement my Communication Studies classes at Northwestern University. Needless to say, I loved it! I am currently a senior at NU and believe product branding is a thrilling field and am passionate about incorporating consumer insight to build and transform a brand across trends and time. The advice, anecdotes, and accessibility (more…)

Just in time for the holidays, I received this present in my inbox from Amy Reynolds, whom I interviewed this past May. It was heartening to read that my advice was able to help her and her company, and Amy’s consideration in following up with details of her recent successes brightened what was otherwise (more…)

Ruby Tuesday Pick of the Week: International Virtual Assistants Association
Why It’s a Gem: Get Just the Right Amount of Support You Need — No Commitment Necessary

Our lives have become virtual — virtual money (ATM cards), virtual sales clerks (online shopping carts), virtual relationships (texting). So why not virtual assistants? And, as with other forms of technology, the world of virtual assistants is evolving to encompass more industries and skills sets than most brick-and-mortar entrepreneurs might have believed possible. (more…)

Ruby Tuesday Pick of the Week: Business Talent Group
Why It’s a Gem: This new piece of human capital infrastructure enables talent to have a different kind of professional life and companies to have the ultimate flexibility

With the business world undergoing a seismic shift, companies need to be nimble to adapt to the ever-changing forces at work. And nowhere is being nimble more important than in any business’ most valuable asset: its workforce.

By monitoring trends in her own career as an executive, Jody Miller identified a highly undeveloped niche – one that hinges on the unpredictable nature of human interactions and personalities – and showed that being flexible could turn unpredictability into profits. (more…)

Ruby Tuesday Pick of the Week: 1% For The Planet
Why It’s a Gem: This mighty little organization makes it easy – and profitable – for businesses to help out the planet

Why are we here? A big question. Businesses should be profitable for their stakeholders and their employees, but in these desperate times, business must also give back. The needs of our society are so great and government is stretched beyond its capacity. A company that isn’t helping to make the world a better place – either through the inherent value of its product or service or through charitable giving – isn’t realizing its potential. “Doing well by doing good” is good for business, too. Because consumers also care that those they do business with are good citizens of the planet.

I’m sure there are many businesses out there that would like to practice this ethic but are unsure of how to go about it. That’s where 1% For The Planet comes in. Read on to learn how this mighty little organization is affecting big changes for our planet, and how your business can join in. (more…)

Ruby Tuesday Pick of the Week: Solexx/Adaptive Plastics
Why It’s a Gem: Solexx greenhouses are the epitome of sustainability made easy

Slow food. Organic. Local produce. Healthful, sustainable food is no longer a trend; it’s become part of the nation’s social conscience, with even the First Family raising their own victory garden.

With 20 years’ experience in the market, Adaptive Plastics is taking the next step by introducing a modular greenhouse that makes growing so simple even those of us with brown thumbs can raise a bumper crop – for a fraction of the price of store-bought organics.
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Ruby Tuesday Pick of the Week: LegalZoom
Why It’s a Gem: Affordable self-help legal services help small businesses get a jumpstart without the pricey overhead

One of the great things about technology is that it creates a level playing field. Just as Get Satisfaction helps small businesses get a handle on customer service, LegalZoom makes performing certain everyday legal tasks fast, efficient, and utterly affordable. Now even small entrepreneurs can jump in the game and play right alongside the big guys. And with the opportunity of the Great Recession upon us, the timing couldn’t be better.
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When the underlying basis of your business is philanthropic, it can be difficult to remain true to your original business model. But in this new economy, doing good is key to doing well: Customers care where their money goes. (more…)

Have you noticed the number of boarded-up malls? Have you driven down Main Street and seen how many of your old friends’ businesses are gone?  That’s a sign that brick-and-mortar marketplace survivors are becoming increasingly rare, while their virtual counterparts are on the rise. If you want your brand to survive, you have to think inside the box – that little ubiquitous box that’s on your desk – and evolve your online marketing plan so that it will survive the next generation.

Prior to the Great Recession, scoring placement at Henri Bendel would have guaranteed a bath-and-body product line a home run. But in our new economy, are retail sales enough? Gregg Schwartz of Priel asks that very question as he seeks to take his luxury Dead Sea beauty treatment products to the next level.

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Ruby Tuesday Pick of the Week: K9 Cuisine
Why It’s a Gem: Learning from competitors’ customer-service mistakes has helped this pet food supplier leave the others in the dust

When Anthony Holloway experienced lackluster customer service while buying specialty dog food, he didn’t gripe. Instead, he saw the experience for the opportunity it was.  Holloway used other companies’ mistakes as a blueprint for what not to do, a strategy that saw his company become top dog, with a 50-percent growth each month in its first year. (more…)