When a former employee contacted me on advice for his new business, I just couldn’t pass up the opportunity. Not only does Michael Talve have a fabulous product, his environmental and philanthropic soaps are cleaning up this planet, one shower at a time.

Read on to hear the advice I gave to Michael on how to make his Vivo Natural Products even more desirable to customers. (more…)

You’ve been doing steady business. But how to make it grow? A solo entrepreneur gets some advice on improving her line of personalized products. (more…)

Ruby Tuesday Pick of the Week: Ai Media
Why It’s a Gem: Three simple letters can make or break a business.

Just because you’re an old-fashioned, brick-and-mortar business doesn’t mean that you can do without a website. How 1995! It’s not just that everyone’s doing it, it’s that everyone’s doing it because it works. A website is one of the least expensive marketing methods, and yet it has one of the highest ROIs.

In this week’s Ruby Tuesday, Sergio Alvarez of Ai Media Group explains why SEO and SEM are so important to the success of today’s businesses. (more…)

I’m proud to announce that last week in New York City at the annual Public Relations Week Awards, the Roll PR team was awarded “Best In-House PR Team of the Year,” beating out other semi-finalists McDonald’s, American Red Cross and Deloitte. More than 100 companies submitted entries for this award category, the most prestigious in the industry. (more…)

As part of her mission to save small businesses, Lynda Resnick, author of the national best-seller Rubies in the Orchard, fields questions from entrepreneurs and non-profits and shares her business and marketing know-how.

In the first of her new series of Ask Lynda columns, Resnick responds to a letter from Ellen Parcell, who runs the non-profit Heart to Heart, a non-profit organization that supports homeless and abused women and children. (more…)