
Ruby Tuesday Pick of the Week: 1% For The Planet
Why It’s a Gem: This mighty little organization makes it easy – and profitable – for businesses to help out the planet 
Why are we here? A big question. Businesses should be profitable for their stakeholders and their employees, but in these desperate times, business must also give back. The needs of our society are so great and government is stretched beyond its capacity. A company that isn’t helping to make the world a better place – either through the inherent value of its product or service or through charitable giving – isn’t realizing its potential. “Doing well by doing good” is good for business, too. Because consumers also care that those they do business with are good citizens of the planet.
I’m sure there are many businesses out there that would like to practice this ethic but are unsure of how to go about it. That’s where 1% For The Planet comes in. Read on to learn how this mighty little organization is affecting big changes for our planet, and how your business can join in. (more…)