Business Altruism | Lynda Resnick's Blog

Posts Tagged ‘business altruism’

Good to Go: Cart for a Cause Drives Change in the LA
Food-Truck Scene
St. Vincent Meals on Wheels' Cart for a Cause

Just some of the people behind LA's first non-profit food truck, Cart for a Cause

First came Kogi, the irreverent Korean taco purveyor that started the whole food-truck phenomenon. Within a few months, the streets of Los Angeles were buzzing with all manner of culinary vehicles – the Grilled Cheese Truck, Indian wraps from the Dosa Truck, and a mobile version of the brick-and-mortar restaurant Border Grill, to name just a few. Each truck tried to top the next, with World Fare going so far as to convert a double-decker bus into a movable feast.

But no matter how original the menu, they’re all just a take on a concept that (more…)

Doing Well by Doing Good: 1% For The Planet Lives the Message

Lynda Resnick's Ruby Tuesday

Ruby Tuesday Pick of the Week: 1% For The Planet
Why It’s a Gem: This mighty little organization makes it easy – and profitable – for businesses to help out the planet

Why are we here? A big question. Businesses should be profitable for their stakeholders and their employees, but in these desperate times, business must also give back. The needs of our society are so great and government is stretched beyond its capacity. A company that isn’t helping to make the world a better place – either through the inherent value of its product or service or through charitable giving – isn’t realizing its potential. “Doing well by doing good” is good for business, too. Because consumers also care that those they do business with are good citizens of the planet.

I’m sure there are many businesses out there that would like to practice this ethic but are unsure of how to go about it. That’s where 1% For The Planet comes in. Read on to learn how this mighty little organization is affecting big changes for our planet, and how your business can join in. (more…)

One Company’s Trash Is Another Company’s Green Gold Mine

Lynda Resnick's Ruby Tuesday

Ruby Tuesday Pick of the Week: UsedCardboardBoxes.com
Why It’s a Gem:
If at first you don’t succeed, try a leaner, greener business model.

When Marty Metro’s first business model to sell used cardboard boxes failed, it didn’t get him down. His passion for his idea kept him retinkering until he got it right. Today, UsedCardboardBoxes.com is a financial – and environmental – success story. (more…)