Social Media | Lynda Resnick's Blog

Posts Tagged ‘social media’

Selling an Ice Rink to Aussies: Marketing Advice for a
Local Nonprofit

Ask Lynda Resnick: Business and Marketing Advice

Good morning, Lynda,

Greetings from beautiful Australia. I am a Canadian ex-pat who lives in Bendigo, Victoria. We have the only regional ice rink in Victoria, and I am a volunteer with the rink. We offer figure skating, ice hockey, curling, and recreational skating at the rink. Last year, we started a new under-13-year-old ice hockey team called the Wildcats. We are organising to host the first (more…)

An Affordable Solution for Creating Your Own Online Community for Business or Non-Profit

Lynda Resnick's Ruby Tuesday

Ruby Tuesday Pick of the Week: Ning
Why It’s a Gem: Creating an online community used to cost a small fortune; now it’s affordable for businesses of all sizes

Value. Unique selling proposition. Community/transparency. I refer to these three concepts as the Three Gems, the pillars on which any business must be built if it hopes to grow and survive.

When most people think of the third gem, the first brands that spring to mind are Twitter and Facebook – both wonderful tools, but they comprise only two pieces of the social-networking puzzle. Ning brings the picture one step closer to completion, with an affordable solution that has helped millions of small businesses build social networks that are big on community and small on cost. (more…)